Vision, Mission and Strategy

Vision, Mission and Strategy

Kverneland Groups Vision: Being a leading provider of intelligent and efficient farming systems contributing to sustainable agriculture, serving the world’s growing population. 

Our Mission is to develop, market and support products, systems, and services that are giving superior value to customers throughout the whole value chain. Our products & innovations shall contribute positively to the contractors and farmers’ development & long term success.

To achieve this, Kverneland Groups Strategy is to work together with the professional farming community to develop the most efficient and cost effective solutions and services possible. Our goal is simply to make farmers work easier and more profitable by providing high quality machines, solutions for precision farming and professional after sales service. Wherever our products are sold in the world, we want our customers to be sure that they can rely on Kverneland Group to provide first class machines and support today, and in the future.

Global market leader with the most complete product range
We are constantly expanding our activities to offer the professional farming community the most complete range of quality products and services. To achieve this, we form strategic alliances and focus on innovation and customer- and market oriented product development. This expansion strategy has already positioned us as the most international supplier in the industry, with sales and production companies throughout the world.

Product areas and markets
Kverneland Groups main activities today are mostly focused around farming in the EU countries. We are increasingly turning our attention to expanding our activities in other areas of the globe, including Eastern Europe, CIS, South East Asia, China and both South and North America.

A strong partnership with our dealer network
Closeness to agricultural areas, maintaining the service guarantee in the season, and the need for handling second hand machines preserves our need for a strong dealer network. Our goal is to develop close, strong and professional relationships with our dealers to provide the mutual security necessary for long-term focus and cost effective business processes. Through a dedicated and competent dealer network we will be able to increase market share with our current products and markets.

Profits made by being a global company
Being a large international company enable us to benefit from synergies between various operations, competence and resources in our company to provide the best solutions to the challenges farmers face today. Due to the volume of our activities, we are able to profit from economies of scale in our production and can maintain a cost effective distribution through our efficient sales company and importer network.