Golden Hour, Six Drones and a 12-Metre Qualidisc: Kverneland in the Spotlight

How we gave eight content creators a weekend they won't forget
Friday evening, Cochstedt. The sun sinks low over a huge field. Fire bowls glow between straw bales and fairy lights flicker in the dusk. Six drones lift off at the same moment, and below them our Kverneland 12-metre Qualidisc disc harrow rolls across the stubble in the last warm light. Nobody is talking about specifications anymore. Everybody is filming.

It was quite a moment, and it took a lot of work to get there.

A farm estate turned film set

The stage was Gut Taentzler in Cochstedt. The estate usually hosts family celebrations and weddings. The first weekend of October it hosted something different: "Go Create", CNH's content creator event, with our brand, Kverneland, as the exclusive implement partner. The region suited us. The “Salzland” district in Saxony-Anhalt is known for its exceptionally fertile “Börde” soils, and it includes some of the highest-rated farmland in Germany. 

Friday: play first, then work

On Friday, 25 September, eight influencers arrived at the estate. The day began with snacks and a relaxed welcome, and then it was New Holland's turn to first showcase their products.
The influencers put the power to the test and had some fun. One challenge was a "hot wire" course: guide the front loader through without touching the wire. Another was to balance a tractor on a seesaw. It sounds simple until you're the one sitting in the cab, and the laughter around the course showed that everyone was hooked.

Take it into the field

Then it got serious. We moved out to a huge field, where the creators saw our machines in action. With a wide range of machinery comprising the Kverneland Qualidisc XL (12.25 m), Turbo T, Enduro F and Optima SX with GEOFORCE, we joined forces with CNH to showcase our products to a large group of agricultural influencers. The creators didn't just watch. All the machines were available to test and drive, and that hands-on time was only the start of the evening.

Sunset shooting: the scene that made the day

As the light softened, the field became a stage. The team had set up straw bales, catering, fire bowls and string lights, an ideal backdrop for the sunset shooting. The scene was unique, and the creators captured shot after shot. Six drones flew at once to record it all from above, while the ground crew kept moving. After the night drive, the evening wound down over stick bread by the fire.

Click the video below to get a glimpse of what it was like: 

Saturday: from spectacle to substance

Day two was about depth. We presented the Turbo in two working widths, the Enduro and the Optima. Andreas Potthast(Product Manager), Rene Mennemeier(Product Specialist) and Alexander Nolte(Product Manager) explained the machines in detail and answered every question, so the creators could understand the technology behind the pictures.

Then it was back to driving on a new field. The creators produced plenty of content and blogs for their channels.

Two brands, one result

The verdict is clear: for both brands, the weekend was a full success. Keep an eye on our creators' channels in the coming days. The results will be worth watching.

Anna-Maria Ostermann
Marketing, Kverneland Group Distribution